I made many mistakes in my journey to becoming a successful freelance writer. The first few years were a real struggle. I wondered why I quit my cushy job as a marketing director to chase what seemed like a silly dream.
My first gig? I got paid $25 for an ad. Then I got a $200 gig to write 4 pages of web copy. I was over the moon.
My first high-paying client was a total fluke. I was in talks with an enterprise-level company, when they made the mistake. They called the budget out first: a sweet five figures for a short ebook.
I couldn’t believe my pretty little eyeballs.
So I thought, what the hell. Let’s negotiate. I said, “What if we shorten the deadline, and I provide the designer? Can we push it to…” I added roughly $2000 to the offer and held my breath.
“Let’s do it.” And it was game on.
Since then, I’ve been a creative director at a major Australian ecomm agency, where I hired and trained copywriters. I’ve also been fortunate to work with major brands like Unbounce and Oberlo.
You might be thinking, “Yeah, but you’ve got a background in propaganda research and marketing”. That’s true. But the exact system outlined in this book hasn’t just worked for me. It’s worked for every single business since the dawn of time.
I’ve also had years of experience coaching new copywriters as well. The many frustrations and mistakes experienced by freelancers are covered in this book, so you can sidestep them with ease. I’m confident this info is essential for every freelancer.