Hey freelance copywriter!
Need clients?

Do you enjoy writing copy, but don’t know where to start?

It’s 2020. Yet, the most helpful books on starting a copywriting business are from around 2006. (They don’t even mention LinkedIn!)

The world’s undergone many changes since. And we’re not just talking the last few years. It’s been months of news about businesses shutting down. The pandemic. COVID. Nationwide lockdowns with no end in sight.

So it’s natural to be wondering,

“Are companies even working with freelancers anymore?” 

You bet they are. 

Read “Start Here” to find out how you can work with them too.

A course in book form (Why I wrote this)

I made many mistakes in my journey to becoming a successful freelance writer. The first few years were a real struggle. I wondered why I quit my cushy job as a marketing director to chase what seemed like a silly dream.

My first gig? I got paid $25 for an ad. Then I got a $200 gig to write 4 pages of web copy. I was over the moon.

My first high-paying client was a total fluke. I was in talks with an enterprise-level company, when they made the mistake. They called the budget out first: a sweet five figures for a short ebook.

I couldn’t believe my pretty little eyeballs.

So I thought, what the hell. Let’s negotiate. I said, “What if we shorten the deadline, and I provide the designer? Can we push it to…” I added roughly $2000 to the offer and held my breath.

“Let’s do it.” And it was game on.

Since then, I’ve been a creative director at a major Australian ecomm agency, where I hired and trained copywriters. I’ve also been fortunate to work with major brands like Unbounce and Oberlo.

You might be thinking, “Yeah, but you’ve got a background in propaganda research and marketing”. That’s true. But the exact system outlined in this book hasn’t just worked for me. It’s worked for every single business since the dawn of time.

I’ve also had years of experience coaching new copywriters as well. The many frustrations and mistakes experienced by freelancers are covered in this book, so you can sidestep them with ease. I’m confident this info is essential for every freelancer. 

So where do you start?

As a freelancer, you’re a business owner first. You need to work on every step of your business until you get profitable. This means…

This book shows you how.

What you’ll learn In this Book:

Introduction: How to get copywriting clients and get to work as quickly as possible

1. You need positioning

2. You need a website

3. You need to get a strong portfolio up ASAP

4. You need a marketing plan

5. Email prospecting + Social media outreach

What’s next?

In short, you get my actionable strategy showing you how to write highly targeted copy that speaks directly to your prospects. I provide step-by-step instructions, and I’ve included detailed exercises and templates as well. (No more second-guessing whether your copy is good enough to attract leads.)

This book is NOT a get-rich-quick scheme. If you’re serious about building a sustainable copywriting business, and you could use an extra $500, $1000, or more every month, then you will benefit from the information inside “Start Here”.

All the information contained herein is 100% up to date. No other business book for freelance copywriters is as recent and this relevant.

Who will benefit most from this actionable Book:

1. You’re a copywriter who already knows the basics of how to write copy. What you need to do is figure out how to get from A to Z in a straight line, score high-paying clients and make money as fast as possible.

2. You’re a copywriter who’s been doing this for a while. You have no trouble finding clients, but you want to find out how to score dream clients consistently.   

3. You’re a pro copywriter who’s trying to fill the gaps and make sure you’re on the right track. You can have years of experience, and still find yourself making mistakes that set you back a lot. 


If you’re diligent, proactive, and a decent writer, then the info in this book is all you need to get started.

Throw your money at Start Here. I felt as though Valerio knew all my fears and hesitations about getting started. He provided practical advice, tools and processes to combat them all. This book has stopped the overwhelm- I feel confident and excited about my new business. If you’re a new copywriter, Start Here is a must-read.
Health & Wellness Copywriter

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