The first few years, I had to move into a tiny flat, and there were months where I had to borrow money from friends and family. Once too often, I would wonder why I ever quit my cushy jobas a marketing director to chase what seemed like a silly dream.
My first gig? I got paid $25 for an ad. Then, I landed a $200 gig to write 4 pages of web copy.
I was over the moon.
My first high-paying client was a total fluke. I was in talks with an enterprise-level company, when they made the mistake that would change my life forever:
They called the budget out first: a clean $10,000 for a short ebook.
I couldn’t believe my ears. I thought, how do I respond? What the hell, I told myself. Let’s negotiate. I said, “What if we shorten the deadline, and I provide the designer?
Can we push it to…” I added roughly $2000 to the offer.
$12,000. And I held my breath.
“Let’s do it.” And it was Game On.
Since then, I’ve worked as a creative director at a major Australian ecomm agency, where I hired and trained copywriters. (And I got to do it all from home!) I’ve also been fortunate to work with major brands like Unbounce and Oberlo.
This exact system, outlined step by step in this book, hasn’t worked only for me.
It’s worked for every single business since the dawn of time.
After reading hundreds of sales and marketing books and implementing countless ideas in my own practice (losing a ton of money and time in the process), I’ve been able to coach dozens of new copywriters into launching a profitable business from home as well.
This book solves many of the frustrations and mistakes experienced by freelancers, so you can sidestep them with ease. This book, published in 2020, contains the most up-to-date info that’s essential for every freelancer to read.