A straightforward approach to running a profitable copywriting business online

New to freelancing? Here’s a guide on how to get your first 2-5 high-paying clients on autopilot every month

Go from struggling freelancer to running a profitable copywriting business

I was 3 days from being homeless. I never thought it would be possible for me to make this kind of money, but now I do, and I still have time to hit the gym. It's hard work, but it beats having to work for someone else, and I get to do it from my couch."
Cooper Consultancy

where do you start?

As a freelancer, you’re a business owner first. You need to work on every step of your business until you get profitable. This means you need to…

Find your positioning

Finding a niche is the first step in positioning. After that, you need to find out how best to sell your new niche position to your target audience. 

Perform market research

Once you identify your market position, you have to validate it by checking for demand and profitability in the marketplace. 

Sell Your Services

Sales is hard… but it doesn’t have to be. When you know who you need to target and what to say, you gain confidence, and everything becomes much easier.

Create a profitable and consistent long-term business

Bring new high-paying clients every month, all while requiring only roughly 30 minutes of your time every day

This book is NOT a get-rich-quick scheme.


If you’re serious about building a sustainable copywriting business, and you could use an extra $500, $1000, or more every month, then you will benefit from the information inside “Start Here”.


Standing at 88 pages with zero fluff, ALL the information contained herein is 100% up to date. No other business book for freelance copywriters is this recent and relevant.


What's in this guide?

5 chapters to equip you with all you need to launch your freelance copywriting practice as quickly as possible


How to multiply your project fees by getting your dream clients perceive you as the expert to go to


Why a website always wins over not having one (No more second-guessing how your dream clients perceive you)


Why do prospects ghost you when you show them your samples? Here’s how to create the exact samples you need to gain the attention of high-paying clients you want to work with

Marketing Plan

With a well-oiled automated project system, not only do you know whom to reach out to, you also draw your ideal clients in by getting them to reach out to you.

Prospecting to Land Client Projects

Know exactly what to say and when to say it. Understand the psychology behind what your ideal clients are after. Once you do, landing your dream projects becomes a routine affair. 

"Throw your money at Start Here. I felt as though Valerio knew all my fears and hesitations about getting started. He provided practical advice, tools and processes to combat them all. This book has stopped the overwhelm- I feel confident and excited about my new business. If you’re a new copywriter, Start Here is a must-read."

Health & Wellness Copywriter

If you're diligent, proactive, and a decent writer, then the info in this book is all you need to get started.

Ready to go from struggling freelancer wasting time on job boards to consistently closing profitable projects and running a real business?

Get the most up-to-date freelancer training
on how to land copywriting clients in 2021

We all make tons of mistakes in our journey to becoming a successful freelance writer. I know I did.

The first few years, I had to move into a tiny flat, and there were months where I had to borrow money from friends and family. Once too often, I would wonder why I ever quit my cushy jobas a marketing director to chase what seemed like a silly dream.


My first gig? I got paid $25 for an ad. Then, I landed a $200 gig to write 4 pages of web copy.

I was over the moon.


My first high-paying client was a total fluke. I was in talks with an enterprise-level company, when they made the mistake that would change my life forever:



They called the budget out first: a clean $10,000 for a short ebook.



I couldn’t believe my ears. I thought, how do I respond? What the hell, I told myself. Let’s negotiate. I said, “What if we shorten the deadline, and I provide the designer? 

Can we push it to…” I added roughly $2000 to the offer.


$12,000. And I held my breath.


“Let’s do it.” And it was Game On.


Since then, I’ve worked as a creative director at a major Australian ecomm agency, where I hired and trained copywriters. (And I got to do it all from home!) I’ve also been fortunate to work with major brands like Unbounce and Oberlo.


This exact system, outlined step by step in this book, hasn’t worked only for me. 

It’s worked for every single business since the dawn of time.


After reading hundreds of sales and marketing books and implementing countless ideas in my own practice (losing a ton of money and time in the process), I’ve been able to coach dozens of new copywriters into launching a profitable business from home as well.


This book solves many of the frustrations and mistakes experienced by freelancers, so you can sidestep them with ease. This book, published in 2020, contains the most up-to-date info that’s essential for every freelancer to read.

Valerio Puggioni

Founder of the
Freelance Copywriter Collective

Who Benefits Most From This Actionable Book?

1. You’re a copywriter who already knows the basics of how to write copy. What you need to do is figure out how to get from A to Z in a straight line, score high-paying clients and make money as fast as possible.

2. You’re a copywriter who’s been doing this for a while. You have no trouble finding clients, but you want to find out how to score dream clients consistently.   

3. You’re a pro copywriter who’s trying to fill the gaps and make sure you’re on the right track. You can have years of experience, and still find yourself making mistakes that set you back a lot. 


If you’re diligent, proactive, and a decent writer, then the info in this book is all you need to get started.

What your peers are saying
about "Start Here"

"The book's got some great, actionable strategies and advice for freelance copywriters looking to start out. Even if you're not totally new, there's still a lot you can get out of it too!

Each section is well organized, with clear examples so you know exactly how to implement what you learn. I'll definitely be taking what I got out of this book and incorporating it into my own freelancing practices! 100% recommended."

Conversion Copywriter for Life Coaches
"I am reading your book! I got it yesterday and printed it out (oh dear the trees!!!). I’m finding the content to be so helpful. This is really helpful to me as I start my new business and figure out how to use my professional and academic strengths to bring value to clients.

You got me to define that better than anyone else has to date—thank you. I look forward to learning more from you!"


"Valerio is a true gem. He’s one of the few people who is genuinely passionate about helping freelance copywriters run an efficient and successful business. I was fortunate to meet him at a time when I needed clarity to decide who I wanted to work for, and how to connect with decision makers."

SEO Copywriter for SaaS Businesses
"I LOVED the [fundamentals] course — finished it all in a single sitting. Going to read the “Start Here” book next. This is going to be an awesome resource I can go back to time and time again 💯"

Copywriter & Musician

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